Assumed background
Basic arithmetic and a willingness to run small Python programs. No programming experience is assumed: the book is written so a complete novice can read, run and reason about every project.
PDF book · Technical SEO
Search Craft
Technical SEO for digital marketers, from crawling and sitemaps to structured data and AI search
A hands-on technical SEO course for digital marketers. Each project is a small Python audit tool that checks a site the way a search engine does, from crawling and sitemaps to structured data, GEO and AEO.
- 2,100 pages
- PDF download
- 2026 Edition
- English
- $25 one-time
Secure checkout with Stripe. Your receipt gives you a private download link, and there is no subscription.
About the book
What Search Craft covers
Search Craft turns technical SEO into a guided course with concept lessons, worked traces, visuals, checkpoints and quizzes. It covers how search engines crawl, index and rank; robots.txt and crawl directives; XML sitemaps and URL discovery; HTTP status codes and redirects; on-page signals and the HTML audit; keyword research and intent as data; canonicalization, duplicate and thin content; site speed and Core Web Vitals; structured data and rich results; international SEO and hreflang; links and authority; local and map SEO; log-file and server analysis; and, in the final chapter, GEO, AEO and an end-to-end technical audit.
Best for: SEO specialists and digital marketers who want to audit sites with evidence they can reproduce, not plugins.
- 2,100 pages in 14 chapters across beginner, intermediate and advanced parts
- 500 runnable Python audit projects, each with its exact output
- Crawling, robots.txt, sitemaps, redirects, canonicals, Core Web Vitals, structured data, hreflang, links, local search and log files
- A final chapter on GEO, AEO and an end-to-end technical audit
How it teaches
A repeatable study rhythm
Every project is a turn of the same six-step loop: read the idea, predict the output, run the project, explain what happened, modify it and test yourself. Each project is a small, deterministic Python program that runs against a worked example, such as a robots.txt file, a sitemap, an HTML snippet, a redirect chain or a JSON-LD block, prints a verdict and shows the exact output. In practice you point the same logic at a live site.
Read
The idea behind the project, the why before the how.
Predict
Write down the output before you run anything.
Run
Execute the project and check the exact result.
Explain
Describe what happened in your own words.
Modify
Change one part in the Try It section, then predict, run and compare.
Self-test
A quiz at the end of each chapter, with an answer key.
Look inside
Pages from the PDF
Five full pages from the PDF. Select a page to open it at full size.
How to use this bookThe six-step loop every project follows, and how parts, chapters and projects fit together. 
ContentsFourteen chapters in three parts, from how search engines work to an end-to-end technical audit. 
A chapter openingChapter 1 frames crawling, indexing and ranking, then crawls a small link graph in Python. 
Worked examplesStep-by-step solutions on crawlability, crawl budget and term frequency, each ending in the rule that matters. 
GEO and AEOChapter 14 scores answer extractability and trust signals before a 32-point technical audit.
Before you start
What you need and how long it takes
A realistic pace
There is no fixed pace. Projects are short programs of about 5 to 25 lines, so you can work through a few at a sitting. Read the chapters in order as a course, or go straight to the chapter for the audit you need to run.
- Crawling
- robots.txt
- XML sitemaps
- Redirects
- On-page SEO
- Canonicals
- Core Web Vitals
- Structured data
- hreflang
- Local SEO
- Log files
- GEO
- AEO
One-time purchase
Get Search Craft
$25USD · PDF · 2,100 pages
Buy the PDF · $25- Pay securely with Stripe. IndepApps never sees your card number.
- Your receipt page gives you a private, single-use download link.
- We email you a link to your receipt so you can find it again.
See the purchase terms and privacy policy. Questions? support@indepapps.com
- Format
- Pages
- 2,100
- Edition
- 2026 Edition
- Language
- English
- File size
- 35.2 MB
- Price
- $25 USD, one-time
- Delivery
- Single-use download from your receipt
Questions about Search Craft
Is Search Craft suitable for beginners?
Basic arithmetic and a willingness to run small Python programs. No programming experience is assumed: the book is written so a complete novice can read, run and reason about every project. It is written for self-study and builds up step by step.
How long does it take to work through Search Craft?
There is no fixed pace. Projects are short programs of about 5 to 25 lines, so you can work through a few at a sitting. Read the chapters in order as a course, or go straight to the chapter for the audit you need to run.
What do I get, and how is it delivered?
A 2,100-page PDF (35.2 MB). After payment, your receipt page gives you a private, single-use download link, and we email you a link to that receipt. Save the PDF after downloading.
Can I read it on any device, and is it mine to keep?
It is a standard PDF for a computer, tablet or phone, online or offline. It is a one-time purchase of $25 with no subscription. You keep the file for your own reading; the purchase terms explain the personal-use licence.
What if my download fails?
If a transfer is interrupted, the link is released so you can try again from your receipt. If it still fails, email support@indepapps.com with your order number instead of buying again.
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