A complete beginner's path to Python, SQL, JavaScript, automation, digital measurement and SEO
A complete beginner's path for marketers into the technical side of the job: Python, SQL, how websites work, JavaScript, measurement, automation, SEO and working with AI systems, taught through a fictional company's everyday requests.
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The Technical Marketer starts from zero: recognising technical marketing work, following a customer from a web page to a business record, files and folders, and reading a table to check a marketing calculation. It then teaches Python for marketing records and reports, SQL for asking a database questions without counting twice, how websites work, and eighteen JavaScript lessons that end in working browser tools. Nine program-construction lessons connect the pieces before the book turns to digital marketing and SEO, measurement and automation, working with AI systems and delivering professional work. Most parts end with a deliverable a marketing team would recognise, such as a checked campaign report or an automation that survives repeat runs.
Included with the PDF: a companion ZIP of 1,328 files (12.6 MB), the working files for the book's exercises and projects.
Best for: Marketers starting from zero who want technical skills they can use at work, from reports and databases to websites, tracking and automation.
The book asks you to practise in four ways: follow a worked example, change one part with guidance, solve a related problem yourself, then deliver a piece of work from a business request. The examples use a fictional company that supplies desks and office equipment, with invented records, so you can make mistakes, change the figures and try again. Answers and independent solutions are in an appendix, alongside an illustrated debugging guide.
Each chapter starts from a realistic request at a fictional company.
The solution built step by step, with what you should see.
Alter one part and predict the result before you run it.
A related task you solve on your own.
A piece of work produced from a business request and checked against the brief.
Independent solutions and an illustrated debugging guide in the appendices.
Five full pages from the PDF. Select a page to open it at full size.
Ordinary computer use is enough. The early chapters need only a pencil, paper and a computer, and the book explains where to type, how to save your work and what you should see before it asks you to write code. Use a laptop or desktop computer for the exercises.
There is no deadline. Some chapters take one evening; others take several sessions and a return visit. Progress means being able to do and explain something you could not do before, and the final projects give you a way to judge it.
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Ordinary computer use is enough. The early chapters need only a pencil, paper and a computer, and the book explains where to type, how to save your work and what you should see before it asks you to write code. Use a laptop or desktop computer for the exercises. It is written for self-study and builds up step by step.
There is no deadline. Some chapters take one evening; others take several sessions and a return visit. Progress means being able to do and explain something you could not do before, and the final projects give you a way to judge it.
An 874-page PDF (16.1 MB) and a companion ZIP of 1,328 files (12.6 MB). After payment, your receipt page gives you a private, single-use download link for each file, and we email you a link to that receipt. Save both files after downloading.
Yes. The companion ZIP (The-Technical-Marketer-Companion.zip, 12.6 MB) holds 1,328 files: the working files for the book's exercises and projects. It is a second single-use download on your receipt, and the book's Appendix B explains how to unpack and use it.
It is a standard PDF for a computer, tablet or phone, online or offline. It is a one-time purchase of $25 with no subscription. You keep the file for your own reading; the purchase terms explain the personal-use licence.
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